Social Learning via Gamification at Yellowdig Since 2015

We believe in the power of peer learning, and in the connection of like-minded learners.


With the modality of education constantly uncertain, maintaining peer connection must remain certain.  Yellowdig is the online community for learners to share ideas, to pass and absorb related knowledge, and to dig deeper throughout the important act of learning.

graphs and trends.png

Yellowdig was created with the idea of social and peer learning at its core. 


It started as a very simple software platform, enabling learners to communicate digitally, share articles, stories, photographs, and videos during their formal learning process. 


Since 2015, the education world has become distinctly different. The delivery of academic content and of education continues to transform with the evolution of technology. Today's learners live online. Yellowdig's software platform continues to grow and develop alongside this educational transformation.


At Yellowdig, our academic customers are building and influencing the product as much as the members of our team.

Our Founder

In 2014, Yellowdig's CEO and founder, Shaunak Roy, knew he wanted to start a company that mattered. As Facebook and other social media technologies took over the social connectivity scene, he saw an opportunity to leverage this idea of social sharing through technology, but specifically in the area of sharing academic ideas and knowledge. 


As Shaunak looked back on his own academic days (he went to undergrad at IIT Bombay, and postgrad at MIT), he realized that he learned as much from his peers as he did from his brilliant professors.  Some of the bonds he created with his peers lasted well beyond those formative years, and morphed into lifelong friendships.


Meet The Management Team


Brian Hurlow

Director of Technology


Brian Verdine

Head of Client Success


Tyler Rohrbaugh 

Head of Growth &  Partnerships


Deb Bolton

CMO - Contract

Yellowdig Advisory Board


Dr. Gretchen M. Bataille

Gretchen M. Bataille has served in multiple higher education leadership positions, including president of the University of North Texas, provost at UC Santa Barbara, and provost at Washington State University.  She also served as senior vice president for the U of North Carolina system as well as the American Council on Education.  Currently, she is president of GMB Consulting Group, working with university and non-profit institutions to build strategic leadership teams.  
Lodish, Leonard b&W.jpg

Leonard M. Lodish

Leonard M. Lodish is Professor of Marketing and Samuel R Harrell Professor Emeritus in the Marketing Department of the Wharton School, the University of Pennsylvania. Len was the Founding Vice Dean for Wharton’s San Francisco campus from 2001-2009 and is currently Senior Advisor and co-Leader of the Venture Initiation Program in San Francisco. He was also the founding Wharton Vice Dean for Social Impact from 2009-2012. From 1978-2017 he was co-Founder and Leader of the Wharton Global Consulting Practicum (GCP). As a part time entrepreneur, Professor Lodish co-founded Management Decision Systems, Inc. (MDS) in 1967 with $4000 of initial equity capital.  In 1985 (after raising no other outside equity) MDS's, 300 employees, merged with Information Resources, Inc. to become a premier international decision support and marketing data supplier.

Kartik Hosanagar, PhD

Kartik Hosanagar is the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at The Wharton School of the University of Pennsylvania.  Kartik has been recognized as one of the world’s top 40 business professors under 40. Kartik cofounded and developed the core IP for Yodle Inc, a venture-backed firm that was acquired by

Mark Milliron

Dr. Mark David Milliron is an award-winning leader, author, speaker, and consultant who works with universities, community colleges, K-12 schools, foundations, corporations, associations, and government agencies across the country and around the world. He serves as Senior Vice President and Executive Dean of the Teachers College at Western Governors University (WGU), a nonprofit university founded by 19 U.S. governors more than 25 years ago. WGU has since become a beacon of instructional innovation, affordable access, competency-based education, and workforce connection, serving over 130,000 full-time students nationwide. Founded with support from the U.S. Department of Education, WGU’s Teachers College is now the largest college of education in the U.S., serving more than 30,000 teachers, leaders, and other education innovators in all 50 states.
Applegate photo.jpg

Dr. James L. Applegate

Jim’s career in higher education and philanthropy focuses on developing policies and practices to increase college success, especially for underserved groups. He is a Visiting Professor in the Center for the Study of Education Policy at Illinois State University. He was Executive Director for the Illinois Board of Higher Education. He also served as Senior Vice President and head of grant making for the Lumina Foundation and as chief academic officer for the state of Kentucky. Jim was a professor and department chair at the University of Kentucky.

Catherine M. Casserly, PhD

Dr. Casserly, is former CEO & President of Creative Commons, Aspen Institute Fellow, and Vice President at the Carnegie Foundation. She was a founding pioneer of the global Open Educational Resources field, developing, managing and launching the 100M USD inaugural investment portfolio for The William and Flora Hewlett Foundation.  She earned her Ph.D. in the economics of education from Stanford University, B.A. in Mathematics from Boston College, and holds an Honorary Doctorate from the Open University, U.K.
shelton b&w.jfif

Shelton Waggener

Shelton Waggener is president and founder of The CIO Perspective, Inc, a collaborative consulting firm based in the Silicon Valley specializing in supporting innovation and transformation for public and private organizations.  A visionary technology leader with a long track record of advancing research, scholarship, and support for companies use of advanced technologies, he currently serves on the boards of several innovate startup companies working in pedagogy for the higher education community, as well as in process automation using machine learning and GIS and spatial mapping tools. Previously Waggener spend five years Senior Vice President of Internet2, the US national research and education network. A recognized national leader in Cloud Services, Identity, Access, Security and Trust frameworks, prior to joining Internet2 Waggener served as Associate Vice Chancellor and Chief Information Officer at the University of California, Berkeley where he also served as Chair of the University of California CIO Leadership Council.

Rob Cohen

Rob Cohen is a pioneer in the education industry and has been at the forefront of leveraging technology to reimagine the student learning experience. Cohen currently serves as a strategic advisor to 2U Inc., where he was the founding CFO, and later served as the COO and President. He was integral in growing the company from inception to scale. Cohen began his career at The Princeton Review as the founder of their largest franchise network. At The Princeton Review, he also held a number of executive roles, including EVP and General Manager of the K–12 Division and CFO of the K–12 and Test Prep Divisions.